Extolem — Search Visibility

Show Up in Google, AI Search, and Every Channel Your Clients Use

Search has changed. Google still matters — but ChatGPT, Perplexity, and AI Overviews now answer questions before anyone clicks a link. We build visibility across all three channels: traditional SEO, Answer Engine Optimisation, and Generative Engine Optimisation. One system. Compounding results.

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Results in 60–90 Days All Three Search Channels Monthly Reporting

The Problem

You Are Invisible in the Channels Where Your Clients Are Searching

Most SEO agencies are still fighting the 2019 war. Search has fundamentally changed, and most businesses have not caught up.

  • AI Overviews Are Eating Your Clicks

    Google AI Overviews now answer queries directly on the results page. If your site is not structured to be cited in these answers, you lose the click before it ever happens — even if you rank on page one.

  • ChatGPT and Perplexity Do Not Know You Exist

    Millions of people ask AI tools for business recommendations daily. If your brand, content, and entity data are not structured for generative AI citation, you are absent from the fastest-growing discovery channel in history.

  • Competitors Are Taking Your Local Rankings

    Local search, Google Business Profile, and map pack rankings require consistent, ongoing optimisation. A competitor who manages this better takes every call you should have received.

  • Your SEO Is Technically Broken

    Crawl errors, missing schema, poor Core Web Vitals, duplicate content, and weak internal linking quietly suppress rankings across your entire site. Most businesses have no idea.

The Solution

A Complete Search Visibility System — Not Just Keywords

We manage your visibility across Google, local search, AI answer engines, and generative AI platforms as a single coordinated system.

Traditional SEO agencies optimise for the Google of five years ago. We build and manage search visibility for the way search actually works in 2025 and beyond — which means technical SEO, authority content, local optimisation, structured data for AI citation, and entity architecture that tells every search engine and AI model exactly who you are, what you do, and why you are the authority in your market.

Get Your Free Search Audit

Three Channels. One System.

SEO, AEO, and GEO — What They Are and Why All Three Matter

These are not three separate services. They are three visibility layers in the way search works today. We build and manage all three as one coordinated system.

  • SEO

    Search Engine Optimisation

    What it is
    Getting your pages to rank in Google and Bing for the searches your ideal clients are already making.
    How it works
    Technical fixes, keyword-aligned content, on-page optimisation, link authority building, and Core Web Vitals performance.
    Why it matters
    Still the highest-volume, highest-intent traffic channel for most businesses. The foundation everything else builds on.
    Google Bing DuckDuckGo
  • AEO

    Answer Engine Optimisation

    What it is
    Getting your content cited inside AI-generated answer boxes, featured snippets, and Google AI Overviews.
    How it works
    Structured FAQ and HowTo schema, concise answer blocks, Speakable markup, and conversational content formatted for AI extraction.
    Why it matters
    AI Overviews now appear for roughly 40% of searches. Sites optimised for AEO get cited and keep traffic. Those that are not lose the click before it happens.
    Google AI Overviews Bing Copilot Featured Snippets
  • GEO

    Generative Engine Optimisation

    What it is
    Getting your brand cited, referenced, and recommended when people ask ChatGPT, Perplexity, Gemini, and similar AI tools about your service category.
    How it works
    Brand and entity consistency, authoritative citation-ready content, cross-platform entity reinforcement, and E-E-A-T signals that build AI trust.
    Why it matters
    Generative AI tools are now a primary research and recommendation channel. If you are not structured to be cited, you do not exist in this channel.
    ChatGPT Perplexity Gemini Claude

Why It Matters Now

The Shift Is Already Happening — Most Businesses Are Not Ready

Search behaviour has changed faster than most agencies have noticed. Here is what the data shows.

  • 40 %

    Of Google searches now trigger an AI Overview

    Google internal data, 2024

  • 1B +

    Monthly active users across ChatGPT and Perplexity combined

    Company reports, 2025

  • 60 %

    Of AI Overview queries show zero organic click results beneath them

    SparkToro / Rand Fishkin analysis, 2024

  • 3 x

    More likely to be cited in AI answers with structured schema markup

    Semrush AEO research, 2024

Businesses that invest in AEO and GEO now will compound that advantage for years. The window to build early AI search authority is open — and it is closing as competitors catch up. We build this into every search engagement from day one.

What You Get

Every SEO / AEO / GEO System Includes

Not a retainer full of vague activity. A defined system built and managed to measurable outcomes.

  • Full Technical SEO Audit and Fix

    Crawl analysis, Core Web Vitals, canonical errors, redirect chains, sitemap, robots.txt, and structured data — audited, fixed, and monitored monthly.

  • Keyword and Topic Architecture

    Research-led keyword mapping aligned to buyer intent. Every target page has a defined keyword cluster, intent classification, and content brief.

  • Authority Content Creation

    Long-form, expert-led content written to rank, answer questions, and earn AI citations. Includes pillar pages, topic clusters, and FAQ content.

  • Local SEO and Google Business Profile

    Google Business Profile management, citation building, local schema, review strategy, and map pack optimisation for every target location.

  • AEO and GEO Structured Markup

    FAQPage, HowTo, Speakable, and LocalBusiness schema. Entity optimisation and content architecture designed to earn citations in AI Overviews, ChatGPT, and Perplexity.

  • Link Acquisition

    Targeted outreach to earn editorially placed backlinks from relevant, authoritative sources. No link farms. No PBNs. Only links that build lasting authority.

  • Monthly Reporting and Strategy Reviews

    Rankings, traffic, conversions, and AI citation tracking — all in a clean monthly report with clear commentary and the next 30-day action plan.

  • Search Console and Analytics Management

    Google Search Console, GA4, and Bing Webmaster Tools — configured, monitored, and actioned. We flag drops before they become problems.

Technical SEO

Fix the Foundation. Every Ranking Problem Starts Here.

You cannot rank pages on a technically broken site. We audit, fix, and maintain the technical layer so everything else compounds.

  • Core Web Vitals

    LCP, CLS, and INP measured, fixed, and maintained above Google threshold. PageSpeed above 90 on mobile and desktop.

  • Crawl and Indexation

    XML sitemap, robots.txt, canonical tags, crawl budget management, and index coverage verified monthly in Search Console.

  • Redirect and URL Architecture

    Redirect chains, 404 errors, and URL structure reviewed and corrected. Clean URL architecture that passes authority without dilution.

  • Structured Data

    Organisation, Service, LocalBusiness, FAQPage, HowTo, BreadcrumbList, and Speakable schema implemented and validated across every relevant page.

  • Internal Linking

    Internal link audit and architecture built to pass authority to target pages and surface your most important content to both users and search engines.

  • Mobile and Accessibility

    Mobile-first rendering verified, viewport configuration checked, and accessibility compliance reviewed as a ranking factor — not an afterthought.

Local SEO

Dominate Map Pack Results in Your Service Area

For service-area businesses, local search visibility is the highest-ROI channel. We build and manage the complete local presence.

  • Google Business Profile optimisation, posting schedule, and review management
  • NAP consistency audit across all major citation directories
  • Local schema markup — LocalBusiness, ServiceArea, OpeningHours
  • Citation building in industry-relevant and location-relevant directories
  • Review acquisition strategy and response protocol
  • Geo-targeted landing pages for multi-location businesses
  • Local keyword research mapped to buying intent and geographic modifiers
  • "Near me" and voice search optimisation for local queries

Content Strategy

Content That Ranks, Converts, and Gets Cited by AI

Random blog posts do not rank. Authority content built on research, intent mapping, and entity structure does.

  • Pillar Pages

    Long-form, definitive pages that establish topical authority for your core services. These become the hub for your entire content architecture.

  • Topic Cluster Content

    Supporting articles that answer every question in your topic neighbourhood — feeding authority back to your pillar pages while capturing long-tail traffic.

  • FAQ Content

    Structured FAQ pages written to match conversational queries, marked up with FAQPage schema, and formatted for AI extraction and featured snippet capture.

  • Location Pages

    Geo-targeted pages for each service area, built with local keyword targeting, LocalBusiness schema, and genuine location-relevant content.

  • Comparison and Best-Of Content

    High-intent pages that intercept comparison searches — the moment a buyer is choosing between you and a competitor.

  • Case Studies and Proof Pages

    Credibility content that builds E-E-A-T signals, earns backlinks, and provides the specificity that AI tools use to cite your brand as authoritative.

AEO + GEO

Built to Be Cited — Not Just Ranked

Ranking on page one is no longer enough. Here is how we build AI search visibility into everything we do.

  • Entity Architecture

    Your brand, services, location, and expertise signals are structured consistently across your site and off-site so AI models can build an accurate knowledge graph entry for your business.

  • Citation-Ready Content

    Every piece of content is written to be extractable — concise definitions, direct answers, specific data points, and structured formatting that AI tools can quote and reference.

  • Schema for AI Extraction

    FAQPage, HowTo, Speakable, and Service schema markup tells AI engines exactly what your content answers and what your business does — in a machine-readable format they trust.

  • Cross-Platform Entity Signals

    Wikipedia, Wikidata, Crunchbase, LinkedIn, and authoritative third-party mentions build the off-site entity footprint AI models rely on to verify business credibility.

  • E-E-A-T Signal Building

    Experience, Expertise, Authoritativeness, and Trustworthiness signals — author pages, credentials, case studies, and third-party verification that both Google and AI models weight heavily.

  • AI Citation Monitoring

    Monthly tracking of how and whether your brand appears in AI tool responses for target queries — so we can measure GEO performance and iterate.

Reporting

Clear Numbers. No Vanity Metrics.

We report on what actually matters — rankings, traffic, leads, and AI visibility. Everything mapped to business outcomes.

  • Keyword ranking movement — target terms tracked weekly
  • Organic traffic and traffic value (GA4 + Search Console)
  • Clicks and impressions by page — opportunity and loss identification
  • Local map pack position and GBP performance metrics
  • AI Overview appearance tracking for target query set
  • Brand mention monitoring in AI tool responses
  • Backlink acquisition and domain authority movement
  • Conversion tracking — calls, forms, bookings from organic traffic
  • Monthly strategy call — review, insights, next 30-day priorities

The Process

How We Build and Run Your Search Visibility System

From free audit to compounding organic growth — here is every step.

  1. Week 1

    Search Audit

    We audit your current rankings, technical health, content, local presence, and AI search visibility. You receive a clear report showing exactly where you are, what is broken, and what the opportunity is.

  2. Week 2

    Strategy and Architecture

    Keyword mapping, content architecture, technical fix priorities, and a 90-day roadmap built around your business objectives — approved before any work begins.

  3. Weeks 3–4

    Foundation Build

    Technical fixes deployed, schema markup implemented, Google Business Profile optimised, and initial content briefs written. The foundation that everything else compounds on.

  4. Month 2+

    Content and Authority

    Authority content published on a consistent schedule. Link acquisition begins. Local citations built and verified. AI entity signals reinforced across platforms.

  5. Ongoing

    Report, Iterate, Compound

    Monthly reporting, strategy review, and refinement based on ranking data, AI visibility tracking, and conversion performance. SEO compounds — results accelerate over time.

The Outcomes

What Clients See After 90 Days

Measured outcomes from live Extolem search campaigns. SEO is a compounding channel — these figures improve month over month.

  • 60 %

    Average Organic Traffic Increase

    Average improvement in organic sessions within 90 days of full campaign launch.

  • 1 pg

    Page One Rankings for Target Terms

    Clients typically achieve page one positions for their primary target cluster within 60–90 days.

  • 3 x

    More Inbound Leads from Organic

    Average increase in qualified enquiries attributable to organic search within six months.

  • 90 +

    PageSpeed Score on All Pages

    Every technical SEO engagement delivers Core Web Vitals and PageSpeed above 90 as a baseline.

Complete the System

SEO drives the traffic. These services turn that traffic into booked clients.

  • Website Design

    A conversion-optimised, AI-ready website for the traffic SEO sends you to land on.

    Learn More

  • AI Receptionist

    Capture every organic enquiry with an AI that answers, qualifies, and books 24/7.

    Learn More

  • CRM Automation

    Automated follow-up so every lead SEO generates is nurtured to a booking.

    Learn More

FAQ

Questions About Our SEO / AEO / GEO Service

Straight answers to what clients ask before getting started.

Ready to Start?

Your Competitors Are Already Building AI Search Visibility.

Book a free 30-minute search audit. We will review your current rankings, identify your biggest technical and content gaps, show you exactly where you are losing to competitors in Google and AI search — and give you a clear proposal. No obligation. No generic deck.

Book Your Free Search Audit Explore All Services
  • Free site and rankings audit
  • Results in 60–90 days
  • No long-term lock-in
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